412 Food Rescue Featured in National .ORG Campaign

PITTSBURGH, Pennsylvania (8/7/24) —  As millions of viewers around the world are turning their attention to the summer Olympics, one organization is shining the spotlight on global changemakers, including Pittsburgh-based 412 Food Rescue and their Food Rescue Hero platform.

Public Interest Registry (PIR), the group behind .ORG websites, launched their “Three Letters that Change the World” campaign on July 19, and it will run through August 18 on Youtube and digital platforms across North America and on Roku in Washington, D.C., and Chicago, Ill. With nearly 11 million domain names registered worldwide, .ORG domain registry is the leading service provider for mission-driven organizations globally. PIR says of the campaign, “Changemakers from around the world will see and be inspired by how mission-driven organizations use the .ORG domain to make a difference in their community.”

In 2022, PIR named 412 Food Rescue its “Organization of the Year” as part of its annual awards to honor and celebrate inspiring, mission-driven organizations and leaders that not only demonstrate a passion for making the world a better place, but also work tirelessly to create a positive impact in their communities.

“We continue to be humbled by PIR’s recognition of the value of our work,” noted Alyssa Cholodofsky, CEO of 412 Food Rescue. “Our proprietary Food Rescue Hero platform moves thousands of volunteers a week, each one picking up an average of less than 100 pounds of food. All of these individual acts add up to an incredible impact on the reduction of food waste and food insecurity. In the same way, PIR supports millions of individual organizations with their own missions, adding up to a world-changing impact.”

In the United States, as much as 40 percent of the food produced is wasted, while one in ten people goes hungry. Food waste is also one of the leading causes of greenhouse gas emissions. Focusing on the logistical challenges of retail food recovery, the award-winning Food Rescue Hero solution addresses the challenges of food waste, food insecurity and climate change through technology-coordinated, community-powered networks.

Since its launch in 2016, the Food Rescue Hero Network, made up of 18 partner organizations in the US and Canada and a growing community of 53K volunteer drivers, has diverted over 170 million pounds (the equivalent of more than 140 million meals) of perfectly good food from the landfill and mitigated over 330 million pounds of CO2 emissions. Food Rescue Hero facilitates partner growth and multi-county expansion, aiming to scale food recovery and measurably support the United Nations Sustainable Development Goals 2, 12 and 13.

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